浅论网络广告发展策略

Abstract In recent years with the rapid progress of science and technology and the increasing development of economy media formsand speed of dissemination of information are stronger and stronger and media types are constantly enriched. As a kind of new media Internet rapidly popularizes in the world which leads to the rapid rise of the Internet advertising and makes the Internet become the strongmedia that many advertisement owners and agents are generally optimistic about. The Internet advertising cannot develop without the deepresearch of environment policy design concept and audience psychology.院网络广告 发展 策略 因素Key words Internet advertising development strategy factor中图分类号院G250.73 文献标识码院A 文章编号院1006-4311（2014）31-0318-02