摘要
TheOlympicPartnerProgramme(TOP)isaninternationalOlympicmarketingpro-grammecreatedbytheInternationalOlympicCommittee(IOC),whichincludestheOrganisingCommitteesoftheGames,theNationalOlympicCommitteesandtheTOPPartners.TheIOC'sinceptionofTOP,whichgivespartnerfirmsexclusivemarketingrightstothewinterandsummerGames,witheachtakinganevensplitofmarketingfunds,isseenbymanycommentatorsasaseminalmomentinthehistoryofsportssponsorship.
出版日期
2008年08月18日（中国期刊网平台首次上网日期，不代表论文的发表时间）
