简介：

简介：

简介：shanghaiinitsmediadevelopmenthasinrecentyearsdonealottoimprovemutualunderstandingbetweenchina(shanghaiinparticular)andtherestoftheworld.butproblemsstillexistinshanghai’sinternationalcommunication.andtheeffectsofsuchcommunicationareyettobestudied.itisconsideredadvisableforshanghai’senglish-languagemediaandmediawithenglish-languageservicestoconductsystematicstudiesoftheforeignaudienceswhoseculturalbackgrounds,problemsstillexistininternationalcommunicationbyshanghai’smedia.forexample,howlargearesizesoftheforeignaudiencesofshanghai’senglish-languagenewspapersandshanghaimedia’senglish-languagebroadcastingandonlineservices

简介：

简介：

简介：

简介：

简介：particularly English language proficiency tests. What’s at issue here is not ‘globalization or localization,Yang (2004) argues for localization of English language tests,with no steady trend of localization. GEPT is the first large-scale proficiency test ever developed by local professionals in Taiwan. What distinguishes it from international tests is its claims and practice of localization

简介：a small set of international English language proficiency tests such as TOEFL and IELTS is developing with great momentum. Test localization,and one cannot replace the other. Notwithstanding his strong arguments for localizing language tests Yang (2004) acknowledges that developing a test on the intercultural norm does not mean eradication of the native speaker norm or complete localization of the test,if one test is carried out to assess the English language proficiency of students from other countries

简介：